Data brokers collect, aggregate, and sell your personal information without your explicit consent. This comprehensive directory exposes the companies profiting from your digital footprint.
Expose the largest known data brokers, their collection methods, and learn how to protect yourself
One of the largest data brokers globally, collecting data on over 2.5 billion consumers
Sells consumer profiles to marketers, retailers, and financial institutions
Provides background checks and identity verification services using vast data repositories
Sells background check services to employers, landlords, and government agencies
Email marketing and customer data platform serving major retailers and brands
Provides targeted marketing services and customer insights to retailers
Visualize the complex web of data collection, processing, and monetization
Browse websites, make purchases, use apps, share location
Websites, apps, and services collect your digital footprint
Data brokers aggregate, analyze, and profile your information
Your profile is sold to advertisers, employers, insurers
Take control of your digital footprint. Use our opt-out tools and privacy guides to limit data broker access.
Step-by-step guides to remove your data from major brokers and protect your privacy
Navigate to the data broker's privacy or opt-out page
Fill out their opt-out form with your information
Provide ID verification if required
Check back in 30 days to ensure removal
5-15 minutes per broker
Saves time, ongoing monitoring, higher success rates
A comprehensive directory of companies that collect, process, and sell personal data. Understanding who has your information is the first step toward protecting your privacy.
• No recent publicly-published estimate that clearly and accurately counts all data brokers in the U.S., in part because many are under-the-radar or not required to register.
• Globally, the "5,000 data brokers" number is repeatedly cited, but there's a lack of up-to-date mapping / registry that covers many non-U.S. jurisdictions.
• Definitions vary: some include only those that sell directly to third parties, others include companies that collect for their internal use, etc.
Each data broker operates differently. Some allow online opt-outs, others require phone calls or written requests. Start with the major players and work your way through systematically.